Built by farmers, for farmers.
What began as a single advisory hotline has grown into a nationwide network connecting smallholder farmers to the equipment, expertise, and people they need most.
Removing distance between farmers and the help they need
Ethiopia's smallholder farmers make up the backbone of the country's food supply, yet many spend entire seasons without reliable access to equipment or expert guidance.
DotCom Agri-Life exists to close that distance — with one toll-free number, a verified network of service providers, and digital tools that work even in low-connectivity areas.
Our values
Trust
Every provider in our network is verified before they can accept a service request.
Reach
We prioritize the districts and villages that are hardest to serve, not just the easiest.
Knowledge
Advisory and training content is written and delivered in plain, practical language.
Fairness
Transparent pricing and scheduling so every farmer, large or small, is treated the same.
How we got here
2019 — The hotline
Launched the toll-free advisory line, 1154, in three pilot districts.
2021 — Tractor network
Introduced the tractor rental program with the first 100 registered equipment owners.
2023 — Nationwide reach
Expanded field mechanic and advisory coverage to all 11 regions.
2026 — Digital registration
Launched online registration for mechanics, distributors, dealers, and retailers.